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By Rick Johnston
 • 
2 months ago

Trader Joe’s: the small grocery store that is crushing the competition by not following any of the traditional business models or methods that almost all grocery stores abide by.

We all know that for any dealership, the F&I department is where …
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By Rick Johnston
 • 
3 months ago

The Game Has Changed

While some still believe that giving the customer as little information as possible, or refusing to provide worksheets to customers out of fear that they will shop the competitor for a better …
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By Rick Johnston
 • 
6 months ago

This is not a discussion of what new software to buy for your dealership; it’s about how to choose the right tool for you.

Any dealership in Canada today is using computers and …
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By Rick Johnston
 • 
7 months ago

Software is one of the most helpful tools to emerge in our generation; but like any tool, its effects can be overestimated and overblown.
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By Rick Johnston
 • 
8 months ago

Many auto dealer websites bombard visitors with tools and resources (like the caddie passing the golfer seven different clubs), determined to capture leads at any cost.
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