December can be a tricky time of year for dealerships. Winter weather and the holiday season can significantly impact foot traffic, test drives, and overall operations. Always looking for ways to combat this, many dealers are turning to innovative solutions to not only weather the storm but also increase customer experiences. Let’s look at the December hurdles faced by dealerships and how having the right tools can change the way you connect with customers during this season.
December Challenges
he inevitable weather-related downturn can deter customers from venturing out to dealerships, impacting both vehicle sales and service appointments. This decreased foot traffic in addition to the year-end financial processes and coordinating holiday promotions can leave dealers with complex operational challenges that require efficient solutions for maintaining a smooth workflow.
Changing the Experience
Anticipate the change in buying habits by using the right tools to allow you to be responsive and flexible with the way customers interact with the dealership. Starting when they begin shopping around, having a build and price tool ready and available from your dealer website allows customers to create their own perfect deal on their own time, while you monitor and view session length to determine the hot leads. With Autovance MyDeal, your dealer website can connect seamlessly without any installation required, allowing you to capture the holiday shoppers and get them in their dream vehicle. MyDeal allows users to choose a vehicle online, explore price options, and even book a test drive—all with just a few clicks.
At-Home F&I Options
Autovance F&I Menu enables customers to choose and sign F&I options at their leisure, providing a convenient and transparent process that can be completed from the coziness of home. The enhanced customer experience provided by Autovance facilitates easy communication between customers and sales reps, fostering a personalized and responsive experience that goes beyond the showroom. Think differently about how you connect with customers. What was traditionally always done on the sales floor and in the F&I office can now be done comfortably from home. Leverage the tools to allow customers the ability to shop easily and begin the sale the right way for a lasting impression. When the weather changes and foot traffic begin to slow, Autovance's innovative solutions ensure that dealerships don’t get left out in the cold. By embracing touchless services, enhancing the customer experience, and offering at-home F&I options, dealerships can navigate the December challenges easily. Contact Us to learn more about how Autovance can improve your dealership's December performance and beyond.
