Used Vehicle Prices Are Fluctuating: Here’s What That Means for Your Digital Retail Strategy

Used vehicle values have always shifted with market conditions, but today’s pricing volatility is a bit different. The Canadian Black Book Index is forecasting ongoing instability in wholesale prices. This is something dealers across the country are already experiencing firsthand.

While the "why" behind these fluctuations can be complex, the real question is: how should dealerships respond?

The Cost of Uncertainty in Used Car Pricing

When wholesale values swing up or down, even slightly, it impacts more than just profit margins. This affects how confidently your sales team can take in trades, how competitively you can price vehicles, and how smoothly you move customers through the buying process.

It also creates a ripple effect for your digital retailing tools. If the trade-in value a customer sees online doesn’t align with what your team uses in-store, you’re setting yourself up for friction. Or worse, lost deals.

Finding the Right Fix

Autovance MyDeal helps bring consistency to the equation by grounding online deal-building in accurate, real-time data. Because it’s powered by Canadian Black Book, customers get realistic trade-in estimates right from the start using either the vehicle’s make, model, or VIN.

That means fewer surprises at the dealership, and more confidence for both the buyer and the salesperson. Because MyDeal is tightly integrated with Autovance Desk, any deal built online can be reviewed and adjusted in-store. Keeping every experience connected and customer-friendly.

When used car values can shift from one week to the next, MyDeal gives your dealership something priceless: clarity.

Staying Adaptable Without Sacrificing Trust

Used vehicle price instability isn’t going away anytime soon. But with the right systems in place, dealerships can keep their processes consistent, their customers informed, and their margins protected. Make a real difference when trust and transparency matter more than ever.

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